GuideGTM · Fractional Head of Sales for healthcare founders
Fractional Head of Sales · Early-stage healthcare

We guide your go-to-market motion.

Early-stage healthcare startups don't need a 50-person sales team. They need a customized agentic workflow with a senior operator who understands where AI scales and where human touchpoints still win. Most AI tools fail, not because they don't work, but because they were pointed in the wrong direction.

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The problem

Every founder runs into the same issues. It just happens at different stages.

The Founder Ceiling.

You are the best closer in the company. Every deal routes through your calendar, so pipeline moves only when you do. Product, hiring, and the raise all pay for it.

The One Good Rep.

One rep outperforms the rest by miles and no one can figure out why. There is no playbook, only a person. The motion walks out the door the day they do.

The Leader Who Didn't Land.

You hired a senior sales leader. There was no motion underneath them to run, and building one from zero was never their strength. The hire was fine initially, until growth became stagnant.

The system

Five parts. One operator.

A full sales function as a single hire. 

00

Context

The install. Two weeks. Everything else runs on this.

AI is plugged into your everyday workflows.
Every historical deal ingested, won and lost.
ICP defined. Objection library built. Competitor baseline.
Custom skills and agents tuned on your data, not a generic plugin.
01

Target

Who to sell to.

Account research and target list building.
ICP refinement against live deals.
Prospect qualification and prioritization.
02

Reach

Getting the meeting.

Cold campaign design and execution.
Sequence design, testing, and outreach drafting.
Call prep briefs and deal prep for live opportunities.
03 The human in the loop

Close

Winning the deal.

Call summaries into CRM.
Battle card library and competitive intelligence.
Proposals and decks.
Custom ROI and pricing models per prospect.
Multi-stakeholder deal strategy.
And a human, personally closing the deals that need a senior operator.
04

Run

Managing the motion.

Pipeline review and forecast.
Daily briefing and sales reports.
Rep onboarding, training, and playbook documentation.
Hiring support: JD, interview loop, ramp plan, and commission plans.
How it runs

Two weeks to install. Then the motion runs.

Weeks 1 to 2

The Context install

AI needs context to analyze, which is why we plug into your workflow. Every historical deal ingested, won and lost. ICP defined, objection library built, custom AI skills and agents tuned on your data.

Week 3 onward

Live motion

Agents are deployed to build campaigns out and get meetings booked. Call prep, proposals, ROI models, pipeline review, forecast, and more flow through AI. The system runs and we personally close deals alongside you.

The handoff

A motion that lasts

Playbook documented. Built to scale across existing team and new hires. When the engagement ends, you keep the agentic workflow and the strategy.

Background

Fourteen years inside healthcare sales.

Most fractional GTM advisors either don't have the 0 to 1 start-up experience or don't have a deep understanding of AI tools. I pair my experience with over 8 AI certifications to customize an approach that fits your growth goals.

Experience across
01
First sales hire
Building the motion from a blank page.
02
First sales leader
Hiring, managing, and ramping the first team.
03
Pre-Series A, B, C
Turning early signal into a fundable motion.
04
Enterprise healthcare sales
Complex deals into providers, pharma, hospital departments, and insurers.
05
Strategic partnerships
Channel, distribution, and B2B2C deals beyond direct sales.
Engagements

Four ways in.

4 to 6 weeks

GTM Sprint

The Context install plus a diagnostic and playbook build. For founders who need clarity rather than a long-term operator. Ends with a documented motion your team can run.

Contact for pricing
3 to 6 months

Fractional Leader

Everything in the Sprint plus live operating: closing deals, running the pipeline, hiring the sales reps. The goal is to end the engagement with a permanent hire walking in.

Contact for pricing
Per deal

Enterprise Support

For a live deal that changes the company. Multi-stakeholder strategy, custom ROI modeling, negotiation support.

Contact for pricing
6 weeks, then retainer

Ongoing Sales Ops

A robust agentic workflow built for your sales team over six weeks. Optional maintenance after that on a monthly retainer.

Contact for pricing
AI TOOLS ARE MORE VALUABLE
WITH THE RIGHT OPERATOR.

Thirty minutes. Your motion, mapped.

Book a 30-minute call
Or email shawn@guidegtm.com